As the world’s largest market, China is a great place to source private label products at affordable prices.
In this article, we’ll analyze 47 top private label products examples.
- Pet bed
- Pet toy
- Novelty gadgets
- Fanny pack
- Fitness equipment
- Photography lighting kit
- Decompression toy
- Sex toy
- Custom face mask
- Wigs and extensions
- Organic beauty product
- Lip wear
- Manicure and Pedicure tool
- Makeup brush
- Customized jewelry
- Baby clothes
- Eco-friendly clothes
- Athleisure products
- Sports accessories
- Water flask
- Bicycle accessories
- Full face cover glasses
- Car accessories
- Led lighting products
- Portable charger
- Electronic accessories
- Home decor
- Minimalistic furniture
- Bathroom essentials
- Kitchen accessories
- Wooden toys
- Home appliance
- Throw pillow
- Smart home product
1. Trending products
1. Pet bed
“Pet accessories” are increasing in popularity by the day. You must have seen more and more pet videos and pictures all over the internet. Pet owners are in the habit of pampering their pets. It has increased the demand for luxuries like pet beds.
Recently, the searches for pet beds have been steadily rising. It makes the pet bed an excellent private label product to try out. Better patterns would allow you to charge more.
2. Pet toy
Over the past few years, there has been a rapid increase in cat and dog ownership. This increase means there is a larger market for pet products like toys. Popular pet toys like chew toys, stuffed animals, treat balls, and others can bring massive profits to your business.
Since pets are often treated as beloved family members, owners are willing to pay more for superior products. So, you can make a good profit by selling this kind of product.
3. Novelty gadgets
A lot of customers buy gadgets out of impulse and not necessarily as a need. You could tap into these kinds of products and make a lot of money these days. Popular devices like mini drones, portable soap dispensers, led light diffusers, etc., can bring good profits as private label products.
They are relatively inexpensive to make in major markets like China. However, with your brand attached to it and great marketing strategies, you can earn high revenues.
4. Fanny pack
Customer searches seem to indicate high demand for fanny packs and waist pouches. They help carry personal essentials when outdoors. Fanny packs come in different forms, like casual, sporty, etc. This makes them a great private label product to sell.
Several companies can make fanny packs. You just need to look out for high-quality and unique designs. They are relatively easy to produce and wholesale from China.
5. Fitness equipment
Over the years, demand for waist trainers, booty lifters, and other fitness equipment has skyrocketed. This is because users are growing more conscious of their bodies. Social media trends also play a role in this.
Such fitness equipment could thus make profitable private label products. Many companies in China can help you produce these items.
Wearable digital devices like smartwatches have also been growing in popularity over the last couple of years. These products offer convenience and style to the customers.
Major electronics makers offer top-notch products, but most of them can be quite pricey. So, many customers look for high-quality alternatives at affordable prices.
As a result, you can make massive profits from private labeling these. The products must be of superior quality and durable to attract customers.
7. Photography lighting kit
Nowadays, customers can get portable photography studios right in their homes with no need to get a decent picture in a professional studio.
As a result, the demand for these kits has skyrocketed over the past months. It is, therefore, an excellent option for private labeling products.
Your target market could be people that need great photos. It could also be other sellers that need to take good pictures of their products. Either way, lighting kits are a profitable venture to consider.
8. Decompression toy
Research shows that that stress and depression levels are getting higher by the day. As such, more people are looking for things to help them relax. Decompression toys are one of the coolest stress relief items customers can easily get off the internet.
These toys are for both adults and children and come in numerous designs and materials. Since demand is high for all age-groups, decompression toys are great private label products.
However, you need to be cautious of the materials your supplier uses.
9. Sex toy
Sex toys enjoy relatively stable demand, making them an excellent product for private labeling. There are endless options with this niche, such as vibrators, dildos, etc. Since users always lookout for high-quality products, this could be a major competitive advantage for your brand.
Sex toys are some of the most sought-after products on major platforms like Amazon. So, there is a large potential customer base for your products.
10. Custom face mask
It is no secret that face masks are an essential item in the wake of COVID 19. The general demand has dropped in recent months. However, people are increasingly looking for designer masks that can help them make a statement. This provides an opportunity for masks as a private label product.
However, the key here is to source unique designs and patterns. Social activities are now slowly resuming. Since masks are mandatory in most places, more people are looking for stylish options.
2. Beauty products
1. Wigs and extensions
According to Google trends, demand for wigs and hair extensions has constantly remained high over the years. Nowadays, more customers are willing to pay high prices for well-designed natural-looking hair extensions because of social trends. Also, there is more emphasis on quality and wig colors.
Due to such trends, private labeling hair extensions has never been more profitable. Doing so allows you to carve out a niche in the highly competitive space and establish your brand as a reliable provider. So, what are you waiting for?
2. Organic beauty products
Demand for organic beauty products is increasingly high. Many customers are now health-conscious and are looking for more natural alternatives for skin care, hair products, and makeup.
So, such products are now an excellent opportunity for private labeling. You need to find a unique product and suitable suppliers who can make it. You can then massively advertise and build your brand in the market.
3. Lip wear
Lip gloss and lipsticks are private label products you should definitely consider. The industry has been steadily growing over the years. Customers continuously buy lip-wear items in all colors and shades.
Due to mask-wearing nowadays, there is a larger market for products that stay firm even when covered for long. So, you can look for suppliers to help you make such products.
4. Manicure and Pedicure tools
Many people are opting to do their own manicure and pedicure. It saves time and money. Because of this, the manicure and pedicure tools market is at an all-time high.
In these sets, customers can find nail removers, nail polish, LED lights, etc., which makes their lives easier. Many nail specialist suppliers can make these kits cheaply. Afterward, you can sell them for a good profit under your brand.
However, you must do ample product research to find out what kit designs most customers are buying. Also, you should know the essential tools users expect to find in the kits.
5. Makeup brushes
Brushes are a makeup essential for ladies and thus have a large market. Makeup brushes come in several types, materials, and styles, so the possibilities are endless. This makes it a great private label product to consider.
Note that most customers typically look for those makeup brushes with good quality and durability. So, you should take care of these things when you select suppliers.
6. Customized jewelry
Customized jewelry can be great private label products. Many online customers constantly look for unique accessories that represent their personality. As a result, the market for customized jewelry has significantly increased over the years.
You can provide customers with pieces with unique cuts or designs or even personal pictures. And you should find a reliable supplier who can make good stuff at the lowest cost possible.
3. Clothing products
1. Baby clothes
Babywear is a product that never goes out of season since people always have kids. The difference is that many new mothers are now getting more adventurous with their little ones. More of them are posting their babies on social media for various reasons.
So, you could offer private-label baby clothes that are unique and attractive. Parents could use such pretty pieces when showing off their kids on social media. Find a profitable baby wear item and build your brand around it. It will bring you some good profits.
2. Eco-friendly clothes
Private labeling eco-friendly clothes has never been more profitable. Customers are more environmentally conscious in their purchase decisions. So, it has increased the market for eco-friendly materials like hemp and cotton. With the right designs, you can make great profits.
The best part, such fabrics, and clothes already draw high prices. If you choose to sell them as private label products, you could charge even more and establish your brand.
Working from home and other indoor activities officially became a thing in the last few months. As such, demand for loungewear and comfortable clothes skyrocketed. This makes it an excellent idea for products to sell.
Since almost everybody is donning loungewear, your competitive advantage would be unique designs and colors.
Suppose you can find a reliable clothing maker to produce great pieces at low costs. In that case, it can be a profitable private label product to sell. These items include sweatpants, oversized t-shirts, sweaters, etc.
4. Athleisure products
More customers are focusing on comfort over style. And, this has increased demand for comfy and multipurpose items, commonly known as athleisure products. Even celebrities have fully embraced the trend. These items include yoga pants, sports bras, hoodies, etc.
This niche continues to be profitable, which makes them good private label products to sell. You may not even have to order high numbers (like over 5000 pieces). You can start small and grow your brand.
If you have been on social media long enough, you would have noticed all the buzz around shapewear. The ladies love it! Shapewear comes in different forms and colors and helps users to define their body shape.
Many celebrities also promote this item on social media, so it is pretty popular.
Why not tap into this trend and make some money? You can choose to private label shapewear items to establish your brand in the industry. Ensure you get high-quality materials and shades for different skin tones.
Bras are always in demand. They are easy to produce at low costs and source from low-cost markets like China. This makes them a great private label product to sell anytime.
Your main task is to figure out the most viable and profitable niche to focus on. You could include push-up bras, gym bras, t-shirt bras, etc. Whichever type you want to work with, you should ensure the product is of high quality and durable. Hence, it is important to find a suitable supplier to buy bra.
Also, different customer categories will have varying preferences, So intense customer research is essential to succeed in this niche.
4. Daily use products
Backpacks are one of those everyday essentials for everyone, from teachers, to students, to digital nomads. Since most customers care more about product performance than the brand, it presents an excellent private labeling opportunity.
You must source unique and useful styles for customers in your chosen niche. Then, you can build your brand around it.
Nowadays, popular options you can try are bags with built-in power banks, reflective sleeves, waterproofing, etc.
Selling shoes as private label products can be quite profitable. The demand for shoes globally has skyrocketed over the years. And consumers also constantly look for new, more affordable styles from smaller stores.
You must, however, pick a specific niche to build your brand around. That way, you can develop and establish your brand.
The demand for socks remains relatively steady all year round and peaks at the start of winter. Nowadays, the trend has shifted towards colorful and 3D printed socks. These kinds of socks are perfect for indoor stays. They also make a bold fashion statement when worn with sneakers and slides.
Due to this high demand, you could consider them a viable private label product. Customers are even willing to pay more for high-quality materials and unique patterns. So, you should find a supplier who can make such 3D printed socks.
The open-toe slides took the world by storm and are still in demand today. They offer more comfort than traditional sandals and flip-flops.
Expensive designer options currently dominate the market. Yet, customers are looking for quality and cheap options for slides. This situation opens a door for private labeling.
You can venture into this lucrative trend by sourcing private label slides at a much lower cost and charge higher prices. You just need to find a company that can provide you with high-quality material and makes unique designs.
Sunglasses are another product that has enjoyed consistent demand over the years. The main differences are with the designs and trends. So, if you can find the most popular sunglasses designs per season, it can be a great private label product.
This item is relatively easy to produce and transport, so it is a viable option to source sunglasses from China. However, it is crucial to prioritize style and durability.
6. Sports accessories
More people have embraced fitness activities as part of their daily routine. This means there is a bigger market for sports accessories. Products include phone pockets, gym bags, fitness gloves, etc.
They can be relatively easy to produce and transport as well, making them perfect for private labeling. Your primary task will be to find a reliable supplier who can provide the best quality. Customers prioritize top quality and durability.
7. Water flask
Water flasks are commonly used in people’s daily life. Such flasks come in different shapes, sizes, and materials.
It can be pretty easy to find a suitable supplier to make them cheaply. And, with the large market available, you could make huge profits. So, try them out.
According to customer data, user searches for flashlights have been steadily high over the years. Rechargeable LED flashlights are the most sought-after. Typically, buyers look for durable options with a brighter display.
Since most major brands are pricey, there is an opportunity to offer quality low priced options as private label products. You need to provide variety and several sizes to cover larger portions of the market.
9. Bicycle accessories
There has been steady search volume for bicycle accessories over time, according to Google search. Cycling enthusiasts are always looking for new products to enhance their experience.
So, this presents a chance for selling these items as private label products. You can even offer them at slightly higher prices than regular stores. Provided you sell high-quality products, customers will still buy.
These accessories include bike baskets, bike locks, bike phone holders, etc.
Potties are another product with relatively steady demand all year round. People always need to potty-train their kids. Nowadays, the trendy options are those with cartoon character designs. Children experts recommend these because they motivate kids to embrace potty training.
If you are in the kids’ niche, private labeling potties is a promising venture you should consider. Just be mindful of the materials your supplier uses so that you do not lose out on eco-conscious customers.
11. Full face cover glasses
These cover glasses have become more popular over the past year. They offer full face protection while being stylish and comfortable to wear. No wonder they are a highly searched product on amazon now.
Since they are now so popular, you could make a lot of money from private labeling them. The cover glasses come in both transparent and multi colors, as well as different sizes. Try them out today. They are pretty easy to make and transport.
12. Car accessories
Over the past few years, there has been a steady demand for car accessories. Customers are always looking for items like phone mounts, car hooks, and seat covers to enhance their driving experience.
It is, therefore, an excellent option for private labeling. With these products, you can choose to focus on one type of product or stock various categories. Several car parts manufacturers in China can help you produce such items at very low prices.
13. LED lighting products
Over the years, demand for LED lights and associated products has increased. Customers prefer LED lights because they are more energy-efficient and attractive. So, they make a great product for private labeling.
The best way to maximize this trend is to find novelty products that you can incorporate them into, for example, decorative lights, outdoor tools, etc.
Luckily, there are many suppliers with the capacity to produce such items in China. You just need to find the right one.
14. Portable charger
Wireless and portable chargers are an example of private label products you should try. Customers are growing more familiar with technology, and they now embrace whatever makes their lives easier.
As a result, wireless chargers like these are now more popular- they charge faster and more conveniently.
So, you can seize the opportunity and offer private label chargers of different types. It gives you a competitive advantage if you can provide quality products. Demand is also high since almost everybody needs a charger, and people often misplace them anyway.
15. Electronic accessories
Electronics accessories are a multibillion-dollar market, and it is easy to see why. Customers are nowadays looking for ways to make their lives easier. These accessories include phone stands, Bluetooth headsets, keyboards, etc. These products are cheap to procure but can yield high profits.
They are thus great private label products to sell. Your main competitive advantage will be color and design.
A handbag is an essential to carry items and also a fashion statement for people. You can find a great variety of handbags, from high-end purses to more casual shoulder bags.
Since there are different kinds of handbag materials, you can create unique and attractive handbags by using different leather and hardware. If you want to create your private label handbags from China, you can read my previous guide to learn more about wholesaling and customizing handbags.
5. Household products
1. Home décor
Home décor items never go out of style, making them great private label products examples to try. Better still, customers still prefer to buy their décor items rather than make them from scratch.
From vanity mirrors to artificial flowers to art sculptures, the options for home décor items are endless.
Manufacturers for such products in various materials are easy to find in China. When you stock trendy or unique items, you can charge even much higher prices.
2. Minimalistic furniture
If you have a knack for interior design, private labeling simple furniture could be suitable for you. These products are common among younger customers who prefer simple yet beautiful furniture for their new homes.
Luckily, you can easily source such products cheaply from China. Most manufacturers wouldn’t require you to order very many pieces, at least in the beginning.
The most popular ones nowadays are the multipurpose pieces.
3. Bathroom essentials
People want their bathrooms to look and feel great. It thus presents an opportunity for private labeling bathroom accessories. Such products could be towel holders, grooming cabinets, soap dispensers, among others.
They add beauty and personality to a bathroom, so customers buy them mainly for the looks. Therefore, you could charge higher prices as a private label if the products are beautiful and high quality.
Many manufacturers in China can help you make such products at much lower costs.
4. Kitchen accessories
Kitchenware presents endless opportunities for private labeling. There are plenty of product options like wine openers, designer utensils, BBQ tools, etc.
Customers love to stock up their kitchens with pretty, modern-looking items. So, it is a great chance to set up your brand and sell.
Kitchen accessories are relatively easy to source at great prices, provided you find a reliable supplier.
5. Wooden toys
A lot of users globally are moving away from toxic materials like plastic. And, this applies to toys too. As a result, demand is higher for wooden toys like building blocks nowadays. They use light, durable wood material blends like beech, which are safe for children.
It is a great product to consider for private labeling, especially if you are in the kids’ niche.
Google trends and other customer databases indicate a steady rise in demand for beddings all year round. Most customers for beddings are in the Millenial and Generation Z cohort, either moving into new homes or college.
Well-designed beddings enhance the mood in a room and also helps the user sleep better. Many customers are thus looking for smooth, soft materials like silk and even eco-friendly options like hemp.
So, beddings are great private label products to sell because they have huge demand and attract high prices.
7. Home appliances
Everyday home appliances can be a great private label product to sell. More customers are investing in simple machines like mini washing machines, water dispensers, etc. Such appliances are not necessities, but they make life easier, so people buy them.
The best part is that they are relatively inexpensive. It is thus a good opportunity for you to sell them as private label products. You can source them cheaply from the manufacturer and make decent profits on major eCommerce platforms.
8. Throw pillows
The demand for throw pillows has steadily increased over the past months. These products come in different patterns and often work as decoration. They also help with extra comfort, especially now that a lot of people work from home.
Depending on the design and material, you can sell throw pillows to high-end and low-end customers. The essential elements are the texture of the pillow cover and the softness. So, you should find suppliers who can guarantee you quality materials at the lowest costs.
9. Smart home products
The smart home industry is growing more popular globally, which makes them great private label products.
Popular alternatives include smart speakers, smart lights, smart scales, etc. Such products contain technology that enables voice commands, one-touch functions, etc.
There are a few reputable suppliers that can help you produce smart home products. You may want to focus on those with multiple functionalities.
These are the 47 top products you should consider selling with private labels. Sourcing these private label products means you can start a business without the hassle of making goods yourself.
Plus, you can source almost any product cheaply and conveniently from China. Your primary task is to find the right supplier for your specific type of goods.
However, you must choose products that are easy to manufacture and have a large market. That way, you are guaranteed high profits.