As small businessmen, no matter you sell through offline or online business, how to start your business is the first challenge you will encounter. Private label products are a kind of field you can try. So do you know what are private label products? How to judge whether the products are good for private label?

You will get the answer in today’s post.

Table of Contents

1. What are Private Label Products?

Private label products are manufactured by a third-party contractor and sold under a brand name of a retailer.  Retailers can develop a brand new product or make some improvements on the existing products to cater to the customers. The products will be sold under the retailer’s brand.

One of my clients from middle east countries customized a lot of micro paving fashion jewelry from us. At first, as she didn’t have a professional design team, our factories just customized the jewelry according to the pictures provided by her. With the development of her business, she established her design team.

This is a successful example illustrating that making some improvements on the existing products is a feasible practice. Small businessmen can accept such a model because of its lower front investment than customizing brand new products.

How to start a private label business?

As small businesses, it is worthwhile to sell private label products. As it would bring you higher profits than selling existing products on the market, and would also avoid high competition.

Here are 8 steps to operate a private label business, and the first three steps are worth your time to do deep research. After all, choosing a right product is half the battle.

  1. Do proper research on a niche  
  2. Identify sellable products
  3. Perform deep competitor analysis
  4. Find a suitable manufacturer
  5. Work on cutting down your manufacturing cost
  6. Place your first inventory order
  7. Execute an excellent marketing strategy

Certain categories for private label

Here are 10 product categories you can develop private label products.

  1. Office Supplies
  2. Kitchen Supplies
  3. Outdoor & Gardening
  4. Paper Products
  5. Dining Products
  6. DIY & Tools
  7. Gym & Sports
  8. Art & Craft
  9. Tools & Home Improvement
  10. Industrial & Scientific

2. Eight practical tactics for choosing the right private label products.

When you want to sell private label products, you need to put in a lot of thought and attention towards your selected items. Setting up your own brand isn’t easy in today’s highly competitive retail market and it’s recommended that you choose products that are more likely to sell across different platforms.

Although there are many products suitable for private label business, not all of them are worthwhile for small businessmen.

You’ll need to narrow down your list based on a multitude of factors. For instance, if a certain product is quite popular but is already being sold by 50 big sellers, the market is saturated and it’ll be difficult for you to find any breathing room. Apart from that, highly accessible products often come with lower margins which means you can get squeezed out. Here are the criteria that’ll assist you in selecting your final inventory.

What are the right private label products for small businesses?

Following are some of the important attributes that you must look for in a product for private label:

Small & Light

Take a second look at your list of products and separate the ones that are small and lightweight. These products make for a good selection because they are easier and cheaper to ship. This means that you can also bundle in free shipping without slicing your margin while tempting your potential customers. It will also help you lower your international shipping cost from the manufacturer.

Rigid daily life items

Such products often never go out of customers’ shopping lists. Selecting such products will ensure that you don’t have to sit on the inventory for long and you’ll be able to successfully sell all of your products. Just ensure that your product stands out from the competition so it becomes more attractive than the rest.

Product with reasonable price

Products that are priced between the $20 and $100 range are more likely to sell quickly. Oftentimes customers either don’t come with a shopping list or don’t have that certain product in their mind but they may buy such products more likely on impulse because of the low price.

If the price of the products is too high, it will bring you a higher investment cost.  But if it is too cheap, you can’t earn an ongoing and enough profit. So $20-$100 is a reasonable price range.

Avoid seasoned or perishable products 

The problem with selecting seasonal goods is that if you’re not able to move your inventory quickly enough, you’ll be sitting on the stock until the next season arrives. This drives your stocking and other related expenses.

For example, the products related to Christmas, Easter, New year, etc., are seasoned products that only make a good sale in their respective season and fail in others

Similarly, perishable goods will turn into bad inventory if you can’t sell them.

What are wrong private label products for small businesses although they look good?

Certain products are fascinating to be considered for private label products, but you have to avoid them.  

Electronic products

Electronic products generate good profit, but there are two main reasons to avoid such products. One is more return cases and the second one is possession of big sellers. Overtaking big sellers is quite difficult in the electronics niche and will cost you a fortune to do that. Moreover, electronic products will increase your returns cases as they gather more complaints than any other niche.  

Products with much SKUS

SKU (Stock Keeping Unit) should be low or short as it will be easy for you to keep a track record of the inventories of the products. In addition, products with many SKUs are not recommended for small businesses as you need to invest more in inventory. 

Health Products

The health products need to undergo several testing rounds to get approved for sale on all online platforms. Thus, choosing such products for a new small business wouldn’t be worth the investment. That’s because investing in their testing and multiple certificates for sale would be more than the profit margin.

Patent products

Whenever you select a private label product, always go for patent-check before finalizing it. If your product is patented, you cannot sell it under your label as some other brand already owns its copyrights. All online platforms have set strict patent regulations, if you would sell patent products, you may encounter patent disputes. Perhaps your stores will be forced to close on the platform.

3. 11 good private label products for small businesses


Although doorknobs are a very small accessory of the door, it is a kind of good private label product for small business. To improve the decoration and design of the furniture, doorknobs are a necessity. So it can occupy a large proportion in the market. But you can make some improvements to the existing doorknobs like designing a more attractive appearance.

door knob

Measuring spoons

Measuring spoons are a kind of commonly used product in people’s daily life. You needn’t worry about measuring spoons’ sales in the end market. But as it will also have direct contact with food, you should take care of its material. Besides, you need to check if it has a good performance in using like heat resistance.

measuring spoon

Manual juicers

Nowadays, people focus more on healthy food. More and more families will buy juicer. Usually, there are electric and manual juicer, although electric juicer is more convenient, there is still a great demand for manual juicers. As many customers want to enjoy manual juicing by themselves, you needn’t worry about the sales too much. Moreover, the wholesaling price of the product is not so high, and it is very friendly to small businesses.

But one thing you should take care of is that you need to focus on the juice extractor’s performance especially its compressive strength.

manual juicer

Mini USB Electric Vacuum Cleaner

Multi-purpose vacuum cleaner that can be used to clean desktop PCs, laptops, cars, and other digital devices. Small and compact product with high portability so it can be easily shipped out. Can be sold throughout the year as it is not a seasonal product. The retail price is about $25 on Amazon, which is a very suitable price for small businesses.

Mini USB Electric Vacuum Cleaner

Foot Files

Foot files is a kind of commonly used product you can notice in daily life. So there is a great need for foot files. And you need to pay attention to its material, as it contacts people’s skin. You need to ensure its security.

foot file

Hot air gun

Why is selling hot air guns a good private label business for small businesses? On one hand, it belongs to the tool category, and it has fewer Skus, so it will lessen your pressure in the stocking. On the other hand, the average retail price on Amazon is about $20, and it is a reasonable price range for end customers.

hot air gunErgonomic pillows

Ergonomic pillows have seen an increased demand as more and more people are working from home leading to posture issues. Easy to ship product with a rigid demand that provides exceptional utility at an affordable price.

Ergonomic pillow

Posture correctors

As pandemic has forced people to work from home, sitting in front of a PC or with a laptop all day long has become more common leading to posture issues. There’s an increased demand in the market with people looking to correct their posture issues.

Posture Correctors

Fitness Tracker

Nowadays, people attach more importance to health, so the fitness tracker becomes more and more popular among end customers. You needn’t worry about the sales. In addition, the retail price on Amazon is about $20-$30, which is a friendly price for small businesses like you.

fitness tracker

Portable Mini Air Conditioner

Since many countries witness a long summer season, this could be your hit product with a high margin. Although there’s a little seasonal, people have rigid demand for portable ACs, especially in the countries where it gets unbearably warm.

Portable Mini Air Conditioner

Wax burner  

There is an increasing demand for aromatherapy, as it can help people calm down and relieve their stress. So you needn’t worry about the selling of wax burner. You can make some unique appearance design to attract customers to buy.

wax burner

To the end

I hope you can benefit a lot from my post. If you think the post is helpful for you, be sure to share with your friends. And also welcome to exchange private label ideas with us.

If you need to find private label manufacturers in China, welcome to contact us. We have helped lots of small-medium businesses customize private label products since 2015, our sourcing specialists have rich experiences in customizing and can communicate with you fluently in English. 

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