Business people have heard of the “white label”. But many of them are confused about its exact meaning and wonder about white-label business examples, and good products to white label and sell. Today’s blog will address these high concerns about the white label.

What is a White Label Product?

White-label products are mass-produced products that can be used by multiple brands, requiring only the addition of their own logos or brand names. For example, you wholesale a batch of stainless steel water bottles in stock. Then, simply add your label and packaging boxes to sell these bottles under your own brand. This is what we call a white-label product.

It’s important to note that white-label products only permit alterations to packaging and labels. This is different from private labeling, whereby you can change the product size or other product specifications but typically necessitate more time and money. This is a major reason why white-label products are popular among small businesses and new starters.

Typically, white-label products have 5 key advantages.

Less risks. All white-label products are already sold and proven by the market. This is different from products made from scratch, whereby you’re uncertain about consumers’ willingness to buy.

Low initial investment. White-label products are readily available, with no minimum order value requirements, similar to the POD (Print on Demand) business model. And it costs a little to customize product packaging. This is the cheapest and simplest way to sell products under your brand, without a significant start-up cost.

Higher profit margins. Selling the same product as your competitors but changing the label and packaging is more able to generate profits. On the one hand, you can sell products at higher prices. On the other hand, attractive labels and packaging make it easier to draw customers’ attention and stimulate their desire to buy.

Start product sales faster. It’s easy and quick to make, stick labels, and repackage items. 

More focus on product marketing and promotion.

One more thing, white-label products can be physical products as well as non-physical products, such as software services.

Two inspired white label product examples

Japanese retailer PeboRa - PET bottle rice, prices increased tenfold.

Rebora, a company in Japan, has transformed traditional rice packaging into small beverage-style packaging for sale, priced between 400 to 900 Japanese yen. Each small bottle contains enough rice for one person for a day, and the bottles, when filled with water, provide the exact amount of water needed for cooking rice. This innovation caters to the needs of modern young people who prefer convenient rice cooking solutions, meeting the lazy economy.

Using plastic bottles as packaging materials, lightweight and easy to carry, has changed the impression of rice being heavy and needing to be lifted from below. Besides that, the colorful packaging highlights the brand of the rice prominently in large letters, catering to the aesthetic preferences of young people today. The annual sales volume exceeds 50,000 bottles.

PET bottle rice

Additionally, Rebora has introduced a diverse range of gift box sets. Some even contain various types of rice such as mixed grains, millet, brown rice, etc., meeting the different needs and preferences of consumers.

Although this is a phenomenal success of creative packaging by a large company, small business owners can still find inspiration. Large companies conduct extensive market research before launching new product packaging, including analyzing market trends, competitors, and the needs of target audiences. Small business owners can gain insights from this process and discover opportunities in niche markets. – white label LED car stickers

A college student spent $300 to start his LED car sticker side hustle Now it has more than $1 million in sales in less than two years.

Cool car stickers are niche products but not brand new. On Alibaba, you’ll find many suppliers offering the same LED car stickers in stock. And there are many e-commerce businesses selling such items on Amazon, Google sites, etc.

The major reason for’s success is marketing. Besides traditional marketing channels like Facebook, the founder posts videos regularly on TikTok, sharing varied stickers and use effects. TikTok short video marketing works well for such cool and interesting products. One video featuring an LED-backed light-up sticker went viral, with more than 9 million views and counting. They turned into sales: $38,000 in a single day.

When browsing “LED car stickers” on TikTok, the first hot video is posted by Invalid. Currently, has 160.8K followers and 3.7M likes on TikTok.

Click to enlarge

How to choose white label products?

The white label business model has become a preferred choice for many new e-commerce sellers as it enables them to rebrand and sell products quickly and affordably, without a significant investment in the beginning of their business. This approach is particularly friendly to newbies. If you’re considering starting to sell white-label products, there are several factors to take into account.

First, you should consider the cost of products. In other words, it decides the value of products and profits you can make.

Second, take into account the product heat, which means the sales volume and market shares of the product. The more popular it is, the better the sale is and the more profit you can get.

Third, you should also consider the ability of manufacturers, who decide the quality of products. Good suppliers will provide good products for you, while unscrupulous manufacturers will cause you a lot.

Top 10 types of white label products to sell and wholesale.

To be honest, there is no absolute standard to define a product that can be the best white-label product or not. This varies for different individuals. Even for the same type of white label product, the risks and benefits borne by different sellers are also different.

Here are 10 types of white label products for your reference.

1. Water Bottles

Water bottles are necessary for daily life, suitable for all ages with a wide range of usage. For different purposes of use, water bottles have different types. For example, water bottles for fitness should be in large capacity; while daily use for carrying conveniently, the bottle should be small and light. Except for usage purposes, materials of water bottles are different as well, including plastics, stainless steel, glass, resin material and so on.

Choosing water bottles as white label products helps sellers save energy and money on producing new products. This type of product requires molds for manufacturing. Making adjustments to existing bottles in terms of shape, size, and other aspects involves mold opening fees, ranging from a few thousand to several tens of thousands of dollars. Additionally, suppliers typically set high MOQ. All of these factors put significant pressure on small sellers.


2. Backpacks/ Handbags

Products of backpacks and handbags have a series of complicated processes from design, sample making to production, which has a high demand for manufacturing. If new and small companies want to make a bag product by themselves from zero to all, it would take them a lot of time and energy as well as money, and the choices of styles would be very limited as well, which goes against their purpose of entering the bag market quickly.

Therefore, choosing a white label product business model of bags can benefit sellers to focus on developing and marketing their own brand labels.

backpack& handbags

3. Baking Tools

Baking tools have many various types according to usages and materials with different names. This type of product has a great variety in production classification. Precisely, each type of baking tool has a single function, so its design would not change a lot and the production lot would be large. It has a high requirement for sellers’ sales ability. What’s more, baking tools are not products in high consumption, so most sellers are more suitable to choose a white label business model.

white label product baking tools

4. Bras

Chosen as white label products, bras are also suitable for small companies or new beginners. Bras have different kinds in various styles, materials and functions. A significant factor to produce bras is the model of each bra, which shows the design and craft degrees of the bra. Generally, small businesses do not have much experience in manufacturing bras, so the white label business model helps them get more styles of products in a short time.


5. LED Lights

The production of LED lights is more complex than ordinary products with various production requirements and materials. It needs more professional technologies and production levels. So before being independent and strong companies, most sellers who want to sell LED lights would opt for the white label model. To a great extent, it can solve the supply problem and make it stable.


6. Cosmetics and Makeup Tools

Cosmetics and makeup tools have various classifications, which have different productions requirements. Cosmetics products have more complicated requirements to research and produce because their materials include chemical components and are used for the human body relevant to health. What’s more, makeup tools like makeup brushes have many types with different production processes and requirements. The white label model of the products can bring more profits for sellers.


7. Glasses

Glasses are one of the top products in the white label model. Glasses have many types like sunglasses, 3D glasses and presbyopic glasses in different styles, materials, and functions. Usually, the production quantity of glasses is large, so many small businesses would choose the white label model. Meanwhile, the single cost of glasses is low, compared to other products. So this kind of white label product can be profitable for new beginners.


8. Toys

Toys have various classifications in styles, types and materials, and are suitable for children of different ages. A feature of toy products is that their renovation rate is high, which means updating fast. Therefore, it enhances the difficulty in researching and developing new tops for most sellers. Buying products from suppliers would help them make a profit better.


9. Stationery

Stationery has different types with various usages. In the stationery market, only some famous brands own the ability to develop new products on their own. The product quantity of stationery is quite large, and they are also in high consumption. So for most sellers, the white label model of selling stationery is better than producing by themselves.


10. Electronic Products and Accessories

Electronic products and accessories are suitable for choosing as white label products, especially those accessories of cell phones. For one thing, these products are in large production quantities with complicated designing and producing processes. Their types are various with different costs. For another, these products are in high consumption and relevant to our daily life, like USB cables, earphones.

electronic products and accessories

In addition to the products listed above, there are also many other types of products that can be chosen as white label products. If you want to find white label products or you are not sure about some manufactures, you can choose us Jingsourcing to help you start your business, because we can provide services of white label products for you.

Let JingSourcing Help You Source Good White Label Products to Make Profits

Find Jingsourcing to Help You Source White Label Products


1. Where can I sell my white label products?

White label products are widespread on the Internet, especially on E-commerce platforms like Amazon. Many sellers on Amazon choose white label products to sell. Meanwhile, some new sellers of offline stores would choose white label products as well.

2. Where and how can I find white label products?

Usually, most manufacturers of white label products are anonymous. So for learning some information about this aspect, you can try to contact some suppliers on relevant platforms or websites like Alibaba, Jingsourcing.

3. Is there any risk to white labeling?

There is no business without any risk. It cannot say that the white label business is no risk or full of crisis. But compared to the private label business model or other business models, sellers would suffer less stress from the white label model. 

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