In the present day, making own-brand products is handy, and even open to small businesses or startups. The easiest way to have an own-brand product is to print your company logo on the packaging, and China has an incredibly wide array of suppliers in the packaging industry, offering all kinds of solutions for product packaging.
In the following article, we will discuss why China is the right place to source customized packaging manufacturers and the costs you need to be aware of. We also take a brief look into how to make your own design packaging when you import products from China.
1. Why Need Customized Packaging?
Most small business buyers import non-brands products from China but seldom use their own design packaging. However, customized packaging is extremely beneficial for startups and small businesses. They can create their own brands, without engaging in a complex, time-consuming, and expensive product development process.
All you need to do is to choose a supplier ready to provide a good quality product to be sold to your target customers. You can then cover it with your own packaging; print your company logo on the packaging and sell these products into the market. This will give your brand quick popularity and success in the local market.
Many suppliers do not give much significance to the packaging of the products. They sell the products to the customers with the original factoryās design and packing. Sometimes these products are sold with some other companyās information on the box. This is because Chinese suppliers offer other customers packing designs, and donāt understand the information printed on the box. Thus, you end up selling your product under some other brand name.
At other instances the factoryās original packaging makes the product look dull and uninteresting. Here if you just incur a little extra cost in packaging the products again, it will make the product look more attractive. You can easily increase the price of the newly packaged product by 5-10% or even more. This will also differentiate your product from your competitors, even if both buy the product from the same Chinese suppliers.
Different packagingĀ MOQĀ and reference prices will be described in detail in the next section of this blog.
2. Is Customized Packing Expensive?
Most sellers buy products and sell them to the customers without their own packaging. There are two main reasons behind this approach. First, they donāt know much about customized packaging and think it is an extremely expensive affair. Second, they perceive that customized packaging is available only on very big orders. So never try it for small orders.
However, the fact is that customized packaging is cheap and available even on very small orders in China. In the following description, we will analyze two common situations for this issue.
Situation 1: Use the factoryās original packing, with your design.
Letās take āturtle projector lightā as an example, which we help our customer sourced before.
The factories provide āturtle lightsā in normal design boxes (the box towards the right in the photo). This box is used by most turtle light factories for supplying their products to the customers. Using the same packing box is a quite common act in China forĀ small factories, because they never think about doing their own design. You can find this black box on Alibaba, eBay, Amazon, and everywhere.
Our customer did his own design box (the left one in the photo) and only paid a $100 fee for the printing model. And he ordered 1,000pcs of this product, which means he only paid $0.1 extra fee per product. With his own design and brand on the box, he can easily sell this product $1 higher price than competitors, who are using the factoryās black box.
For box packing, the product factory usually will help make your own design packing, and usually will charge an $80-$100 printing model fee at the first time, and thereās no more fee for future orders. But sometimes there will be around $40 for each order, for assembling model on the printing machine. Please keep this in mind, because some suppliers will offer you low product price, but high fee for customized packing. However, the fee still depends on different packing types.
Situation 2: Customize packing in other printing companies in China.
Sometimes for certain products, it might so happen that suppliers donāt offer any packaging for the products; or you donāt like the product packaging. In both these cases, you need to find printing companies or factories to produce your packings and deliver them to the product factory.
One of our customers bought 2,000 teddy bears at a price of $1.3. But, the supplier offered the bear without any packaging. We then searched for a printingĀ factory to print packaging for the customersā toy and got three solutions for our problem:
OPP bag with own Logo at the rate of $0.03 each for MOQ 3,000 pcs.
Paper card with own design at the rate of $0.065 each for MOQ 2,000 pcs.
Colorful box with own design at the rate of $0.19 each for 2,000pcs.
The customer finally chose box packing with his own design for packaging the toys. Because he can sell $1 higher price than Teddy Bear without any packing.
3. How to Customize Your Packaging?
The process of customizing your packaging is extremely simple and is explained in the following discussion:
Here I take customizing packaging on Alibaba as an example. Search the related products on Alibaba and look for the different kinds of packaging offered with similar products. This will help you to get some inspiration and ideas about packaging.
Select the appropriate packaging according to the product you will be offering to your customers. (About the different types of packaging, you can refer to our article here)
If your supplier can help you with the print work, you should be all set to design the artwork required for packaging. This should be saved as AI files in your system.
If you cannot find a designer to design your packaging, you can find a experienced designer on Upwork to help you design your product packaging. All you need to do is, to give them an idea about the picture and type of design you want for packaging.
If your supplier canāt help you with the customized packaging of your product, you can find a printing supplier on Alibaba either by direct search or the RFQ tool and then get your design printed.
In case you find a printing supplier on Alibaba, then consider his location before making a final decision for hiring him. The location should be in close vicinity to your product supplier. Confirm the domestic delivery fee to the product supplierās place before making any commitments to any of them. Or you will end up paying a huge amount of money on product delivery to and fro the printer’s place.
Try to find a supplier inĀ Wenzhou, Zhejiang Province. This region is popularly known as the āPrinting City of Chinaā. There are numerous printing suppliers out here and lots of them offer printing services for very small quantities.
Thanks to sharing such an incredible information.
your information is very useful to all packaging compnies
Thanks for sharing this informative article.
Thanks for sharing this informative
Thanks for sharing this informative article.
Nice post.
excellent post, very clear and easy to read. Thanks for all the hard work. Will be contacting your shortly for agent work.
Thanks, Scott. I’ll make more practical guides to help you guys in future.
Thank you for the good writeup. It in truth was once a enjoyment account it. Glance advanced to far brought agreeable from you.
Very good blog. Thanks for sharing such an informational idea. Altogether, packagingās role in protecting its content has never been as important. It is also answering consumersā new preferred formats when purchasing online, keep it up.
Thanks for your comment, we will write more excellent posts.
I think each that each firm or we can also say that each nation has their own and individual approach for product packaging. For China, I can say that they are packaging are belonging to top class and generally efficient in attracting new customers.
Thanks. If you need to customize packaging, welcome to find us.
Hi. you have posted great article, it really helpful to us.. I will refer this page to my friends;
Thanks for your comment and sharing!
Great Post. The packaging is one of the most important parts in the success of any company.
Nice article. Packaging is a big thing when sourcing products on China.
Packaging increases the life of any product. It also affects yours on sales. And thanks for writing the article on packaging.I think this is a standout significant the most information for me. Also, I’m happy perusing your article. A dedication of thankfulness is all around to publish it.
Thank you for your comment, James.
Customized Packaging helps a lot in branding and marketing of your business and I’m also agreed on the other points that you mentioned in the article. Keep up the good work.
Many thanks for your encouragement, we will keep going!
Great Article I have read your Full Article and it is very interesting
Thank you for your attention and praise. We will push more high-quality articles, you can share us with your friends.
Great post! Well, customize packaging is an excellent way to make your brand famous among various brands although the design needs to be creative for packaging beside that you can apply your design which looks elegant to see and the customer can buy your product because of you customize packaging.
Thanks for liking our posts, we will create more useful content for you.
Thanks for sharing this marvellous post. it is a very informative blog I really appreciate for this great information. And thank you for sharing…
Glad you like the post. We will create more useful content for you, you can subscribe to our newsletter to follow our updates.
Hi Jing, I am looking for someone who can make customised pouch package. We are a pet food manufacturing company based in Botswana, Africa
Hiļ¼ thanks for trusting us, we are the most popular sourcing agent in China, we will help with your pouch package customizing. Our support will contact you getting you a sourcing agent. Please check your inbox. Or you can submit your request on this page https://jingsourcing.com/pricing/
Very nice post, Thanks for sharing and keep up the amazing work.
I need customized packaging for my Hair line both paper and acrylic. Can a representative please contact me so I can send across my logo and discuss price.
Sure Shiela, our support will contact you and offer you what you need.
Your article point no 3 is really very informative and great.Its help me to customize packaging boxes.
Your giude lines is very helpful for me.However i like your custom packaging service.
Thanks for your comment. Wish you success in your business.
Very informative and useful post.Thanks for posting.
Very helpful and informative 3 points for us to understand the customized product packaging. Keep it up
Hello blogger thanks for sharing this blog its really help full to every one who needs this type of blog.
I need customized packaging for my eyelashes;both paper and acrylic. Can a representative please contact me so I can send across my logo and also ask for the price.
Ok, Adefolawe, our sourcing agent is waiting for helping you!
This blog is amazing to keep sharing.
Thanks for sharing this nice informative article.
Hello, I was wondering about where and how to have my product packaged after it was made and stumbled upon this article. So I do have a package design and it sounds like I just send that along with my product design and it’s all done in the same facility, correct?If that’s the case it would be great. Question is , I want the design to interact with the product to show its use.How do I go about that without physically showing them and particular placement in the design card?
Regards
Hi, Todd. Thanks for the comment. But sorry that I don’t understand your question well, and I sent you an email this moment. You can describe the question better by replying the email, and I can try to help you figure out some good solutions based on my experience.
Regards,
Zhu Jing
Hello, and thank you for this great article.
I need a custumized packages (paper & acrylic)
What is the process for it?
Regards
Hi Aziz, please send the detailed information of this package with picture, design, size and quantity to [email protected], our colleague will soon reply you.
Some brilliant advice there Isabelle. Differentiating packaging for different markets is an important part of moving into new territories and getting it right is imperative.
Thank you Kev, yes, I couldn’t agree more.
For high-value products, I may consider to do my own package, but for low-value products, the cost is too high if do own package
Hi Srini, if you just incur a little extra cost in packaging the products again, it will make the product look more attractive, and you can increase the price of newly packaged product by 5-10% or even more, just like what we mentioned in this article, also suitable for low-value products.
I’m doing small business of scarves, and I just buy 500 pieces each time, can I also use my own package?
Thanks for writing helpful blog