Guangzhou is a popular go-to option for jewelry wholesale. Today, I’ll introduce 3 major jewelry wholesale markets in Guangzhou, each with its own jewelry niche and key tips for sourcing.
Xijiao Building (西郊大厦)
Located near Guangzhou Railway Station, Xijiao Building (西郊大厦) is also known as the South China International Commodity City (华南国际小商品城). It has over a decade of business operation history and mainly focuses on mid-to low-priced fashion jewelry wholesale. From earrings and necklaces to rings and bracelets, the variety is endless—some say no girl can leave this place empty-handed!
Xijiao Building has two sections, Tower A and Tower B.
Tower A mainly engages in international trade, focusing on metallic textures and Western/African-inspired styles, alongside delicate Japanese and Korean designs.
Tower B is for domestic retail stores and e-commerce wholesale.
Xijiao Building is mostly for wholesale, with a minimum order of 12 pieces per style. Compared to Taikang Jewelry City, the wholesale prices here are more affordable. Here’s the product layout by floor:
1F-3F: Finished jewelry wholesale.
- 1F: Mixed items, including jewelry, watches, K-gold, diamond jewelry, titanium steel, crystal, alloy, and necklaces.
- 2F: Mainly copper jewelry–more budget-friendly.
- 3F: Focuses on steel jewelry materials.
4F-5F: Jewelry components and materials, as well as warehouses.
By the way, if you’re driving, it’s best to park in the underground parking lot. The above-ground parking is reserved for internal use.
Guangzhou Liwan Plaza (荔湾广场)
Guangzhou Liwan Plaza is one of China’s most famous jewelry wholesale markets and a landmark in Guangzhou. It mainly focuses on wholesale for crystal beads, gemstones, jade, silver jewelry, and jewelry components, with a few shops offering retail as well. Make sure to check authenticity and quality.
Here’s the product layout by floor:
B1: Primarily wholesale for affordable crystals, gemstones, finished jewelry, and jewelry findings for DIY (e.g., beads, strings, copper-plated silver parts). Most components require a minimum order of 3-5 pieces per style. There are also stores offering moissanite, pearls (mostly freshwater, mid-to-low-end), and jade.
1F: Similar to B1 but with higher-quality crystals, gemstones, and stones.
2F: A mix of silver jewelry, components, and raw crystal stones.
Higher floors: Less concentrated jewelry and accessory shops, along with some warehouse spaces or other uses.
Opening time: 9:00 AM to 6:00 PM. Better visit around 11:00 AM as shops open late.
Wholesale pricing and MOQ
Most silver jewelry components at Liwan Plaza have a minimum order of 3,000 RMB, priced by weight (per gram). For example, a friend of mine who runs a jewelry business in China once purchased 925 silver from a store with an MOQ of 30 grams per style and at least 10 styles.
Taikang Jewelry Market (泰康饰品城)
Taikang Jewelry Market, known as the “Yiwu of Guangzhou” for jewelry, offers an incredible variety of styles with almost no minimum purchase threshold. The main materials are electroplated/alloy products with silver ear pins, pearl beads, and mostly synthetic gemstones for gemstone designs.
1F: Mid-to high-end jewelry
Here, you’ll find plenty of sterling silver and gold-plated copper jewelry. Three large stores dominate nearly half of the floor, offering a wide variety of styles. Typically, you can mix and match 30 pieces, such as rings, bracelets, and earrings, to meet the MOQ.
The first floor also covers hats, bags, and sunglasses. If you’re interested in wholesale hats, consider visiting nearby Yuexiu South, which has a dedicated hat wholesale market.
2F and above
Prices drop as you go higher, but you’ll need patience to sift through the styles and quality. The good point is that the wholesale threshold is quite low, typically starting at a mixed batch of 10 pieces. On the 3rd floor, you’ll find several shops offering pearl jewelry, while the 4th floor focuses more on men’s styles, particularly titanium steel accessories.
Opening hours: 9:00 AM to 6:00 PM.
Here I want to tell you a fact:
Most of the booths at Taikang Jewelry Market source from Yiwu International Trade City, which is why the prices are higher than in Yiwu. If you’re looking to purchase fashion jewelry in larger quantities, the Yiwu market offers better cost-effectiveness.
2 things to keep in mind when sourcing in Guangzhou jewelry markets.
Ask about the materials and craftsmanship.
Jewelry materials vary widely, and the price differences can be significant. For example, S925 silver (about 8-9 RMB per gram) is more expensive than pure copper, which is pricier than titanium steel, and titanium steel costs more than alloy. Additionally, the thickness of electroplating affects the price—thicker plating means a higher price but also longer color retention.
For low-priced earrings and studs, pay special attention to the material of the ear pins. Silver is the best choice as it’s less likely to cause skin allergies.
How to tell if it’s real S925 silver?
The S925 stamp is an important way to easily identify silver jewelry. Additionally, silver ear pins are quite soft and can be bent easily by hand, which can help with a quick check. However, for accurate confirmation, it’s best to rely on certification or inspection labels from an authorized testing institution.
Visit more stores to compare prices and quality for similar styles.
If you find a design you like, don’t rush to pay right away. Take a photo of the shop’s sign or number, explore more shops, and compare the craftsmanship, price, and quality. Choose the option that works best for you.
If you’re unfamiliar with Guangzhou jewelry markets, hiring an experienced sourcing agent like JingSourcing can save you time and money. As a leading sourcing company based in Yiwu, China, they:
Have an extensive network of good jewelry factories across Yiwu and Guangzhou.
Know inside and out of the jewelry industry and wholesale markets.
Have helped many global clients source affordable, trendy jewelry with custom packaging, as well as develope brand-new mid- to high-end jewelry projects.
So, they’ll not only take you on a tour around Guangzhou jewelry markets as your translator but also help you find the right manufacturers and negotiate the really most competitive prices. What’s more, they can control the quality of your jewelry products and arrange logistics, ensuring a smooth and efficient sourcing process. Chat about your thoughts. All consultations are free before placing an order.
