The toy business has been global for decades due to continuous demand. There have been numerous national and international toy brands involved in manufacturing and delivering toys across the borders.

However, not all of them can be trusted when it comes to reliability. And while a happy customer is your business’s main accomplishment, it becomes quite challenging to find high-quality toy brands if you’re unaware of them.

Therefore, instead of compromising and handing over your firm’s reputation to ordinary names, it is wise to choose popular toy brands to assure customer satisfaction.

Here are some best toy brands from the United States, Europe, India, and China, which could help you satisfy your new and existing customers’ requirements.

1 US Hot Wheels 17 US American Plastic Toys
2 US Hasbro 18 EU LEGO
3 US Fisher-Price 19 EU Steiff
4 US Mattel 20 EU Moulin Roty
5 US Kids2 21 EU Janod
6 US Manhattan Toy Company 22 EU Djeco
7 US Little Tikes 23 EU Vilac Toys
8 US Step2 24 EU Playmobil
9 US Green Toys 25 IN Funskool
10 US Crayola 26 IN Zephyr Toys
11 US K'NEX 27 IN Brainsmith
12 US Vermont Teddy Bear 28 IN Smartivity
13 US Uncle Goose 29 CN Gigo Toys
14 US Maple Landmark 30 CN Top Bright
15 US Spooner Boards 31 CN Classic World Toys
16 US Wikki Stix 32 CN Auldey

Toy Brands in the United States

1. Hot Wheels

Hot Wheels

Hot Wheels is known for manufacturing toy cars since 1968. The brand is managed by Mattle, Inc, a US-based multinational production company established in 1945. With more than 50 years of experience in providing top-notch toy cars, Hot Wheels has gained licenses from several automobile manufacturers to design look-a-like miniature car models for their customers.

And because of producing realistic car toys, the company’s target audience has expanded its boundaries to not only kids but even adult car lovers, who admire growing their collection. Moreover, the products are available in the economical price range.

2. Hasbro


Hasbro Incorporation is an American multinational organization that is known for manufacturing kids’ toys. Although the company came into existence in 1923, the first-ever toy brand it produced was “Mr. Potato Head” in 1952.

Presently, the company has around 1500 toy brands, including ‘Power Rangers,’ ‘Star Wars,’ and ‘Disney Princess.’ Likewise, it has been a leading manufacturer of board games, such as Monopoly.

Despite numerous categories, Hasbro’s principal toys are action figures, dolls, and electronic toys with different prices that serve toddlers, teens, and even customers above 18.

3. Fisher-Price


Since 1930, Fisher-Price is serving the juvenile segment by offering educational toys for kids. Headquartered in New York, United States, the company makes its marks in the American toy industry as one of the renowned toy producers, which has manufactured more than 5000 toys from the time of its origin.

Some of its notable brands include “Power Wheels,” “Chatter Telephone,” and “Dora the Explorer.” However, there are numerous other toys available for children, starting from newborns to 5+ years, at fair prices

4. Mattel


When it comes to US-made best toy brands, no list is complete without mentioning Mattel. Mattle, Inc. is an American-global toy-producing organization established in 1945. Although it’s a parent company of several brands, like “Hot Wheels,” it owns a wide range of products, such as “Barbie the Doll.”

Moreover, the firm has multiple featured brands, including “Star Wars (Yoda character),” “WWE,” and “Thomas and Friends.” Mattel is specialized in producing dolls and action figures, targeting kids between the ages of 0 to 18 years.

Plus, the toys are available at different prices, but quite affordable.

5. Kids2


Despite numerous toy brands in America, Kids2 appears to be taking over the toddlers market. Also known as the “Kids II,” this brand claims to help new parents build a bright future for their infants. That is why the company has a robust toy brand portfolio that surely provides entertainment for the young ones.

For instance, one of Kids2’s famous toy brands is “Baby Einstein,” which includes a wide range of multimedia products, such as flashcards, baby gear, and of course, toys.

In the same way, there are other products, like “Ingenuity” and “Bright Starts,” that come with fancy walkers and musical sleepers. However, due to high quality, you can expect the prices to be accordingly.

6. Manhattan Toy Company

Manhattan Toy Company

It all begins in the year 1978, when Francis Goldwyn made the first soft toy product, “Dinosaur,” and introduced it in the New York market. Bringing forward the founders’ dream, today, the Manhattan Toy Company manufactures different toys for children aging between 0 months to 5 years.

The product line is vast; the evergreen toy products include the “Playground Adventure,” “Musical Lili Llama,” and “Playdate Friends Freddie.” Indeed, the pricing may look different, depending on the toy category, but they seem to be affordable.

7. Little Tikes

Little Tikes

Little Tikes is another US-based kid’s toys manufacturer with headquarters in Ohio.  The company offers many different toy products for children starting from 0 to 4+ years on reasonable pricing.

By exploring the Little Tikes product line, you can find five distinct categories out of which four are focused on toys, namely “Active Play,” “Ride-Ons & Wagons,” “Baby Toys,” and “Pre-school Toys” .

Furthermore, the firm also offers “Baby Furniture,” like fancy kids’ beds and many more.

8. Step2


If talking about the largest preschool and toddler toys in America, you can’t just avoid Step2 from the list. The company has a strong belief in promoting education in the young generation. That is why its toys are marketed towards school-going children.

And to ensure the right supply and demand, most Step2 employs are parents and grandparents, who are helping this organization to produce correct toys as per the children’s requirements at good prices.

With more than ten toy categories and hundreds of brands in them, Step2’s renowned toy products include “Springtime Wheelbarrow,” “Deluxe Workshop,” and “Fantasy Vanity.”

9. Green Toys

Green Toys

Green Toys is an American-kids toy brand that claims to manufacture toys by recycling plastic jugs. The conversion is 100% environmental-friendly and safe for the children. And because these are organic toys, customers feel free to get them around the toddlers and kids up to 3 years.

Additionally, the pricing is catchy and light on the budget. A few demanding Green Toys products include “Airplane and Board Book,” “Rescue Boat,” and “Trucks.” The company even offers bath and outdoor toys for little angels.

10. Crayola


Crayola LLC, established in 1885 under the name of “Binney & Smith Company,” positions itself as a children’s toys brand with a specialty in colors. It is known for producing crayons combined with toys to make things sensational for young consumers.

But apart from delivering crayons, Crayola also offers complete playsets by the name of “Scribble Scrubbie Pets.”

Likewise, all the sets offer various crayons and pet-faced toy figures that you can add to the cart or order in bulk without paying high prices.

11. K'NEX


If you’re looking for some low-priced construction toys, then K’NEX might satisfy your demand. For instance, K’NEX’s popular toy, “Dragon Revenge Coaster,” gives a free hand to kids to create an amazing roller-coaster by joining the pieces together. And the fun part is, children can let the dragon character ride it with just a little push.

Similarly, there are “Pac Man” roller-coaster sets and many more.  However, K’NEX toys are meant to entertain kids between 10 to 15+ years old. Presently, the brand is purchased by “Basic Fun,” but the products are still marketed by the original name “K’NEX.”

12. Vermont Teddy Bear

Vermont Teddy Bear

Specialized in producing teddy bears, this Vermont Teddy Bear Company is one of the largest teddy bear sellers in the USA. With more than 500,000 units manufactured each year, the brand is popular for delivering handmade teddies worldwide.

While you can order teddy bears for each occasion, such as the “Graduation Bear” that wears a black gown, and “Hoodie-Footie Bear” under a pink hood, some of its best-seller products include “Get Well Bear,” “Mermaid Bear,” and “Baby Boy/Baby Girl Bear.”

And the items are pricey because the products are hand-crafted.

13. Uncle Goose

Uncle Goose

If you think your target audience is toddlers or little kids, who are more into classic toys, Uncle Goose toys might help you serve your desired segment. This toy brand offers wooden block toys made with non-toxic and harmless ink. Moreover, all the products are 100% US-manufactured and budget-friendly.

The most demanding Uncle Goose toys are “Cubelings” and “Classic Blocks.” Furthermore, if you go for the “Uncle Goose Language Collection,” you can find different languages written on the wooden blocks, including Arabic, Danish, Chinese, and many more. 

14. Maple Landmark

Maple Landmark

Maple Landmark is an American eco-friendly kid’s toys brand that deals in games and educational wooden toys since 1979. It offers products from one-month-old babies to 8+ years children at a different price range.

Although the company has multiple toy categories, some of its award-winning products are from the “Lift & Learn” series, such as “Deep Water Puzzle” and “US Map Puzzle.” Also, Maple Landmark’s “Stack Like An Egyptian” building blocks have won the Seal of Approval from the National Parenting Center in 2020.

15. Spooner Boards

Spooner Boards

Spooner Boards is a US-based toy brand that only focuses on manufacturing prototype hoverboards for young surfers who seek learning balance from an early age. That is why the brand has a high demand among children aging between 6 and 15.

Its “Freestyle Balance Board” and “Spinflyer” are the two most important products that have been the company’s star products for the past few years. Besides, all goods are also economical, challenging, and fun.