Guangdong produces over 37% of the world’s “Made-in-China” toys. Guangzhou serves as the largest hub for toy distribution and wholesale across Guangdong and the greater Pearl River Delta industrial zone.
Quick view of Guangzhou toys wholesale market features
Toy wholesale markets in Guangzhou have advantages in electronic and plastic toys. The products come from several major industrial hubs:
- Chenghai, Shantou: Produces 1/3 of the world’s plastic toys and half of China’s.
- Dongguan and Shenzhen: Specialize in trendy designer toys and smart toys, supplying nearly 85% of China’s designer toy market and about one-quarter of global IP-related figurines, models, puzzles, and dolls.
- Plush toys: mainly from Marchés de Yiwu and Yangzhou industrial clusters.
On the whole, Guangzhou toy markets are mostly wholesale-oriented and serve export business. Foreign buyer preferences vary by region. Taking popular AI toys for example, plush AI toys for children are in high demand in the European market. East Asian markets like Japan and South Korea show more diverse demand, from kids to teens and even adult collectors.
Guangzhou Yide Road toys and gifts wholesale market
Yide Road (一德路) is one of the most well-known wholesale areas in Guangzhou, covering not only toys but also dried seafood, stationery, and more.
Locals usually refer to the wholesale markets along Yide Road (一德路), Jiefang South Road (解放南路), and Haizhu South Road (海珠南路) collectively as the “Yide Road Wholesale Market” (一德路批发市场).
This area gathers multiple toy wholesale markets and is the most comprehensive toy sourcing hub in Guangzhou.
Previously, the centerpiece of Yide Road’s toy trade was the Zhonggang Toy City (中港玩具城). However, it has since been converted into a dried seafood market – Zhonggang Dried Seafood City, 中港海味城 in Chinese, with few toys remaining.
Here are the major toy markets still active in the area.
OneLink Int’l Toys & Gifts Wholesale Market (万菱玩具精品批发市场)
OneLink Int’l Toys & Gifts Wholesale Market, also known in Chinese as 万菱玩具精品批发市场 or 万菱玩具精品华南总汇, is located inside OneLink Plaza (万菱广场).
Toy wholesalers are mainly concentrated from the B1 floor to the 4th floor.
- B1 floor: Plush toys
- Floors 1–4: Mixed shops selling toys, stationery, small gifts, and accessories
- No. 39 Jiefang South Road, Guangzhou, near Yide Road (广州解放南路39号, 靠近一德路）
- No. 390 Yide Road, Guangzhou, near Yide Lu Metro Station Exit A (广州一德路390号，靠近一德路地铁站A出口)
- No. 126 Haizhu South Road, Guangzhou, near Yide Lu Metro Station Exit B (广州海珠南路126号, 靠近一德路地铁站B口)
Debao Trade Square (德宝交易广场)
An old market situated between OneLink and Yide Int’l Toy Plaza. It offers toys, stationery, festive goods, and gift items.
- No. 198 Yide Road, Guangzhou, near Haizhu Square Metro Station Exit B2 (广州一德路198号, 靠近海珠广场地铁站B2口)
Liwan Toys Wholesale City (荔湾玩具批发城)
Located in the Liwan Business Office Building (荔湾商务写字楼), this market mainly wholesales plush toys and hot IP merch like Sanrio and Toy Story’s “Alien”.
- No. 36–38 Shiluji, Zhongshan 8th Road, Guangzhou, near Zhongshanba Metro Station Exit F ( 广州中山八路石路基36-38号, 靠近地铁中山八站F口)
Le bilan
Hope this blog helps you navigate toy wholesale markets in Guangzhou! If you found it helpful, feel free to share it. Got questions? Leave a comment below.
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