You’ve probably seen those viral product videos with millions of views and likes. Do those products actually make money? Hard to tell. Scroll through the comments and you’ll see plenty of people saying “doesn’t work,” “cheap quality,” or “scam.” Today, let’s look at a smarter case: KYD’s choice. They don’t even spend money on ads, yet still get real, trusted orders.
Not Just Reviews, Not Quite Dropshipping
Sitting between product reviewing and dropshipping, KYD’s Choice runs on a simple but clever business model. KYD picks viral product clips that already perform well online. After watching one, he slams his card on the table:
“What is this thing? I need it on my desk — now!”
The store behind KYD’s videos is a simple Shopify template site, launched in November 2024. In less than a year, his review channel skyrocketed to 11.4 million followers, and a single product video can pull over 2 million likes. His profile links directly to the store, just one click from curiosity to checkout.
Viral Growth Backed by Supply Chain Advantage
The success lies in a rare combination: the credibility of genuine product reviews and the ready-made traffic of viral product videos. Compared to typical “Amazon finds” influencers, whose posts are clearly built around affiliate commissions, KYD’s content feels more honest. Not every product is labeled Gold; some are straight-up called Trash. And he actually sells Gold products himself. As he explains, he will “purchase from high-selling listings on various platforms and compare them to find the best-quality version.”
But according to Trustpilot, the brand only holds a 2.8-star rating, with customers often mentioning missing tracking updates, long shipping times, and poor customer service. It appears to be more like a dropshipping-style fulfillment model, where most products are easy-to-source gadgets supplied by Chinese manufacturers. And his base in China allows faster sourcing and easier supplier access.
The Product Review Model Isn’t New
A decade ago, product review blogs and forums like ShutUpAndTakeMyMoney.com were the go-to for curious shoppers. Then around the early 2010s, unboxing videos exploded on YouTube, turning the thrill of “what’s inside the box?” into must-watch content. Now we’re in the era of short-form videos. Yes, people still ask “Is it worth it?”, but today they expect that answer in under 15 seconds.
Yet as short-form ads flood every feed, many viewers struggle to tell what’s real. A perfectly lit, well-edited clip can make any gadget look flawless, until it arrives and disappoints. That’s why platforms like Amazon still rely so heavily on authentic user reviews, and even built programs like Amazon Vine to reward credible reviewers.
To unpack those “too-good-to-be-true” ads, and bring some entertainment along the way, review channels naturally draw massive audiences. A good example is @_vector_, who reviews quirky gadgets while dressed as a character in an popular anime movie , turning each test into a mini performance. Their classic way to cash in is through Amazon affiliate links rather than direct sales. The roles are clearly split: the creator makes the content, while the sellers handle the order fulfillment.
Subscribe
Subscribe to us to see more case studies like this one, plus startup stories, China sourcing stories, China sourcing insights, product ideas, and practical tips.
Wholesale and Cutsomize
Have great product ideas but not sure where to start? Or maybe you’re looking to buy products in stock, add your logo, customize packaging, or place a small order for quick testing?
Share your ideas. Get affordable, and effective sourcing solutions!
Leave A Comment