Over half of the world’s fashion jewelry comes from Yiwu, and we received many custom jewelry inquiries every year.
Today, we’ll explore 5 successful small jewelry brands, all with suppliers from Yiwu. The jewelry business may seem lightweighted, many still made some deadly mistakes. I’ve outlined these at the end of the article.
Chunks
Chunks is a brand specializing in creative hair accessories, offering eco-friendly acetate clips, hair claws, and headbands. These products are simple to produce and cost-effective. The secret to Chunks’ success lies in their unique, independent designs and close collaboration with Chinese suppliers. Priced at an average of $20 per product.
The founder is Korean. Pictured below is her visit to suppliers in Jinhua (near Yiwu), China.
Brianna Cannon
Brianna Cannon tapped into the niche market of sports-themed jewelry, especially with NCAA و NFL accessories like vibrant crystal headbands, earrings, and sunglasses. The brand expanded to holiday, wedding, and back-to-school-themed accessories, all resonating with American culture.
Coucou Suzette
French brand Coucou Suzette is known for its playful acetate hair clips. Founder Juliette, born in an artistic family and a designer herself, created unique, playful French-style hair clips. Her designs attract over 48K visitors to their website each month, with sales reaching millions.
Acetate, as an eco-friendly material, offers more versatility in shapes and vibrant color textures compared to traditional metals. Its lightweight and stylish appeal has made it a rising trend in fashion jewelry.
Bonbonwhims
Bonbonwhims, founded in 2021, blend nostalgic and modern aesthetics in their vibrant jewelry. Their flagship collection is a custom initial series. The candy-colored pieces use materials like resin, acrylic, and pearls.
What’s worth mentioning is their smart marketing strategy that lowers costs. By using pop-up stores to test market favorites and releasing limited editions to avoid inventory buildup, the brand effectively drives consumer demand. So, business isn’t just about profit. It’s about how much you save.
Totally Dazzled
Unclear positioning
Trying to cater to all trending styles (vintage, minimalist, bridal, etc.) at once. Without a clear target audience, it can lead to a messy inventory and a lack of brand identity.
Not Testing the Market
Go straight into production with an original design without testing the market first, especially when most factories have a 200-piece MOQ per mold. This can quickly tie up your budget and leave you with unsold inventory if the product doesn’t resonate with your target audience.
Wrong pricing strategy
Not matching pricing to the market value of products. Pricing should be based on your target audience and the value they see in your product, not just about undercutting competitors or overpricing average-quality products.
اشتراك
اشترك معنا للاطلاع على المزيد من أفكار المنتجات المشابهة لهذا المنتج، بالإضافة إلى قصص المصادر الصينية، والرؤى، والنصائح العملية، ودراسات الحالة.
البيع بالجملة والتجزئة
هل لديك أفكار رائعة للمنتجات ولكنك لست متأكداً من أين تبدأ؟ أو ربما تتطلع إلى شراء منتجات في المخزون، أو إضافة شعارك، أو تخصيص العبوة، أو تقديم طلب صغير للاختبار السريع؟
شاركنا أفكارك. احصل على حلول توريد فعّالة وبأسعار معقولة!
I am looking for a small plastic barbell about 3” long with 1 or 2 weights on each side. Looking to purchase in quantity
مرحباً، شكراً على تعليقك. سيتصل بك فريق دعم العملاء لدينا لمزيد من التفاصيل. يُرجى التحقق من مجلد الرسائل غير المرغوب فيها إذا لم تصلك رسالتنا الإلكترونية منذ فترة.