How a Deodorant Priced 3x Higher Scaled to $30M in Two Years
Lee Anqi2025-10-10T17:43:38+08:00Let’s start with a deodorant that costs twice as much as the others. A few hundred bucks to start. Two years later, annual sales of $25–30 million. Native didn’t invent a new product category; it cracked a trust gap inside a market ruled by giants. You may always hear people say, “It’s all about product.” [...]