Satisfying Squishy Cube
The Needoh squishy toy feels like a soft gummy bear. Packaged in a personalized, eye-catching cardboard box, it sells for $5 on Amazon, TikTok, and Facebook.
This has become a successful niche product. Even though their website isn’t fully built yet, most of their search volume comes from the brand itself. In just six months, TikTok Shop sold over 56K units of this cube.
1/64 Mini RC Monster Truck
Next up, we’ve got something that’s got both kids and adults hooked: the 1:64 scale Monster Truck. It’s finger-sized, but with the same power as a real off-road vehicle, able to cruise over uneven surfaces. You can race it across your desk, over keyboards, or dodge obstacles like cushions.
Priced at $18, this toy has sold over 21K units in just three months, generating $784K in GMV, , which is impressive for a niche finger toy.
Mix and Learn Dj Table
Spin the light-up disc or tap the pad, and baby is ready to DJ. The Mix and Learn DJ Table can record, play, and mix sounds. It comes with over 100 songs and sounds. Priced between $77 and $101, depending on the language settings, this toy helps kids develop fine motor skills, balance, and coordination.
Defying Gravity Climbing Car
Then there’s the Defying Gravity Climbing Car, which doesn’t just drive on the floor. It can climb walls and even ceilings, doing 360-degree flips. Priced between $29 and $39, it launched on Amazon in February 2023. While it hasn’t gone viral, it’s still performing well.
This type of fun, demand-driven product is perfect for short videos. Like I saw in a demo video on TikTok that got an impressive 9.6 million views—lots of comments saying, “I want one too.”
Air Dry Clay Kits
The Anywise Air Dry Clay Kit includes 12 design figures, each packed with four colors of clay. They smartly use 12 individual containers instead of bulky plastic bags. This solves the messiness of traditional clay sets.
The kits set themes like space, animals, and desserts. Priced between $30-$49. It’s double the price of other 48-color kits that go for around $15. But consumers are happy to pay extra for a well-organized kit that’s ready to use. The top-selling product link has sold over 25.9K units, pulling in a solid $1 million.
Easter Prefilled Eggs
With Easter just around the corner, Prefilled Easter Eggs are a lifesaver for busy parents preparing for an egg hunt. Priced around $30 for 100 eggs, these holiday-themed products see a boost in sales as the holiday approaches.
Plus, when marketed through short videos, the visual impact of 100 eggs is massive. Just last week, one TikTok Shop link for these prefilled eggs saw sales jump by 7.7K units.
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