Black Myth: Wukong, inspired by the Chinese classic Journey to the West, raked in $10 billion copies within 3 days. As China’s first AAA game, it quickly became one of the hit games of 2024.
The success also sparked a booming merchandise market. Their official merch includes figurines, game-themed accessories, cosplay masks, T-shirts, hoodies, and backpack.
As the hype around Black Myth: Wukong keeps growing, we’ve noticed a flood of unlicensed products popping up. Funny thing is, a quick check on Amazon shows that barely nobody’s actually buying them.
But on Etsy, we found that merchandise like printed T-shirts, hoodies, and posters are selling pretty well. For small sellers, selling these simple, low-cost merch definitely bring in some quick cash.
Trend-based products make quick cash because they’re simple to produce and can quickly grab the timing. Take detailed figurines for example. They’re much harder to make than T-shirts and never quite match the quality of official merch.
But the biggest challenge in scaling up is copyright issues. Once the platform flags you for a violation, you’re stuck with piles of unsellable stock. That’s why finding a smart, compliant way to ride trends really matters, and timing is a huge part of it.
