Crochet Dolls Are Still Going Strong
Crochet dolls trend never passes. Demand has stayed steady from 2018 to today.
Handmade craft lovers are definitely familiar with crochet dolls. It all started with digital crochet patterns, offering step-by-step picture instructions to create handmade dolls. What’s not so convenient is that yarn and tools has to be purchased separately.
But this Intermediate & Advanced level is only for those with crochet experience. Back in 2018, Woobles founder Justine found that most crochet kits were too complicated for beginners. That’s when the idea struck—why not create a kit that anyone could use?
Seven years have passed, yet demand remains strong. On Amazon, many new crochet doll kits launched in 2023-2024 are selling hundreds of units a month. Priced at just 1/2 of The Woobles, with a gross margin of 50-60%.
While Woobles’ IP-collab kits come at a higher price, sales data shows that many customers don’t actually care about the IP—they’re simply drawn to cute designs. That’s why new and affordable crochet doll kits are performing so well.
Some clever sellers have started offering personalized crochet dolls based on picture. These custom dolls are perfect for memorable keepsakes or unique gifts.
Low Cost, Easy Customization
So this is a bundled product, including yarn, crochet tools and customized packaging. If you want to create this, the first step is having a design and a crochet pattern. Many sellers are now using AI to design crochet dolls, which is an efficient approach.
Once you have the pattern and desired packaging, it’s easy to find a supplier to bundle everything for you, matching the yarn, tools, and packaging to your design.
The cost is low because yarn and crochet tools are both inexpensive.
- Yarn is usually priced by weight. One roll costs less than $1, enough to make at least three mini crochet dolls.
- Crochet hooks are also low-cost, typically less than $1 each.
In 2024, we sourced this product for many clients, and it proved to be a simple yet highly customizable set. The MOQ is around 1,000-1,200 sets.
Pott’d: Sculpting Creation with Clay
When most air-dry clay products on the market were still just pottery wheel kits for kids, limited to making basic bowls and cups, Frankie saw an opportunity. Why not offer a more flexible clay kit—one that lets anyone can shape anything they want, from decorative pieces to trinket holders and mini planters?
Beyond that, he cleverly created new use cases, like their “Date Night Kit”—perfect for a cozy, creative evening with friends or a partner.
Pott’d has a gross margin of 60-70% and an average monthly sales of 1,000+ units. Their set is similar to crochet dolls, both use simple raw materials and can be easily differentiated through unique product bundles. However, clay differs from yarn in one key aspect: weight. The added weight increases shipping costs, with FBA fees reaching $8 per kit.
A pottery set includes clay, paint, and tools, and the costs are low. For small businesses, we recommend working with a trading company, especially if you want customized packaging for clay and paint bottles. They can bundle all the materials together, ensuring high efficiency and quality control. With an MOQ of over 1,000 sets, production is feasible.
If you choose to bulk purchase clay, paint, and tools separately, you’ll need to coordinate with at least 3-4 different factories—one for paint, one for clay, one for packaging, and possibly another for tools. After designing your packaging, you’ll have to send it to the paint and clay factories for assembly.
And that’s not the end of it, you still need to figure out how to bundle everything together (clay, paint, tools, and other items) either in China or in your local market. This adds time, labor costs, and complexity, making it challenging for beginners.
Shipping & Certification
Clay and paint are classified as sensitive goods due to their liquid and powder components. For shipping, FDS and transportation certification reports are required.
It’s worth mentioning that you should also check local certification requirements first. For example, ES71 in Europe or CPSC in the U.S.. It’s crucial to work with suppliers who have all the necessary certifications to avoid compliance issues down the line.
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