Today, we’re looking at an ordinary product that sells for twice the price of its competitors. Customers are still happily buying. Impressively, the brand built brand awareness in 2 years, with 84% of its website traffic coming from branded search. All thanks to a brilliant marketing strategy.
Yes — the real magic is in the marketing. Let’s dive into how they’ve mastered the consumer mindset.
Thrived in a Crowded Market
This product has been on the market for at least five years. The cost is under $5 and it’s a small, lightweight item which keeps shipping costs low. The market is highly competitive, with prices squeezed down to $9–$20 and over 50% of the market is crowded with competing sellers. This makes it hard for new sellers.
What Sets Them Apart from Competitors?
Koprez first launched on Amazon in September 2021, followed by their own website in November. The best-selling is the Ankle Compression Sleeve. While competitors offer basic tight-fitting socks, Koprez added straps for better support.
They expanded product usage to everyday life, especially for older consumers. Instead of competing in the typical sports support market targeting runners, soccer players, or gym-goers.
Brilliant 3-Step Marketing Strategy
After all this, Koprez took a smart marketing strategy to shaping product value, which means they can drive higher prices and conversion rates.
First, they sell you trust
If you click on their Facebook ad link, you won’t be taken straight to an “Add to Cart” page. Instead, you’ll be pulled into “13 Reasons Why You Need Koprez.”
Until you’ve read at least six reasons. Only then will you be guided to the next page.
Second, more science & reviews before buying
Hold on, they’re still not rushing you to buy. Koprez shifts the focus to the science and technology behind their product, backed by clinical insights and real customer reviews.
It’s rare to see a brand that makes customers read so much information before add to cart. We are used to triggering impulse, encouraging them to buy now, pay fast.
Finally, a clever bundled checkout
So, after two pages of building trust and showing the product’s value, the customer’s desire is at its peak — that “yes, this is exactly what I need” moment.
Naturally, it leads to the final step: add to cart.
But instead of just one sleeve, it’s a bundle of four. And thanks to all the emotional buildup, customers don’t even hesitate — they will hit “Buy Now.”
I’d say that’s really smart. The product itself is simple, and adding a few more sleeves doesn’t raise the cost much. But Koprez uses this bundle strategy to push their profit margin up to 60% and make their brand unforgettable.
Of course, not every product is a good fit for a setup like Koprez’s. If the product itself doesn’t solve a real problem, it might drag out the buying process and end up hurting conversions.
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