هواكيانغبي is known as China’s Silicon Valley. In this blog, we’ll take a look at two key markets: the SEG E-Market — the first electronics market in the area — and the nearby SEG Communication Markets.
Shenzhen SEG Market (深圳赛格市场)
When talking about SEG Market (赛格市场), it actually includes:
- SEG Electronics Market (赛格电子市场) — located on the 1st to 10th floor of SEG Plaza (赛格广场), it covers all kinds of electronics and components.
- SEG Communication Market or SEGCOM Market (赛格通信市场) — more focused on mobile accessories.
SEG Electronics Market (赛格电子市场)
SEG Electronics Market or SEG E-market (赛格电子市场) now covers over 50,000 m² with more than 3,000 booths and sees around 50,000 visitors per day. It offers hundreds of thousands of products — from IC chips to dash cams, laptops, smartphones and accessories. You can find almost anything electronic or tech-related here!
Among all 20+ Huaqiangbei specialized electronics markets, SEG E-market stands out for its well-established component supply chain and niche categories like chips and PCBs.
- Usually 9:30 AM – 6:30 PM.
- SEG Plaza, No. 1002, Huaqiang North Road, Futian District, Shenzhen (深圳市福田区华强北路1002号赛格广场)
- انقر لتكبير لقطة الشاشة أدناه لاستكشاف فئات المنتجات.
SEG Communication Market (赛格通信市场)
SEG Communication Market or SEG COM (赛格通信市场) mainly focuses on mobile accessories, smartwatches, and trending small electronic gadgets. It’s especially known for phone cases and screen protectors — the biggest wholesale hub for these items in all of Huaqiangbei.
SEG COM (赛格通信市场) includes 4 markets:
SEGCOM Baohua Factory Market (赛格通信市场宝华工厂店)
Just next to SEG Plaza (赛格广场), Baohua Building Block B (宝华大厦B座) — floors 1 to 4 — is part of the SEG Communication Market (赛格通信市场), often called SEG COM Baohua Factory Market (赛格通信市场宝华工厂店).
Floors 3 and 4 are packed with all kinds of phone, iPad, and laptop cases and screen protectors. Click to enlarge the pictures below for a better view.
SEGCOM: Kangle, Industry, and Economic Buildings
From the 2nd floor of Baohua Building Block A (宝华大厦A座), you can walk directly into:
- SEG Kangle Building (赛格康乐大厦)
- Industry Building (工业大厦)
- Economic Building (经济大厦).
These 3 nearby buildings are also part of the SEG communication markets. You’ll find similar phone accessories, gadgets, and wholesale booths inside.
Click to enlarge the pictures below for a better view.
Who sources in SEG and Huaqiangbei market?
This is the go-to market for tech lovers, manufacturers, and entrepreneurs worldwide. Here are the typical buyers and what they’re after.
Buyers from the US and EU developed countries
They prioritize functions than product prices, especially AI elements. For example, AI-powered earbuds cost $2–4 more than regular ones.
Wholesalers and retailors from emerging markets
Southeast Asia, Africa, India, the Middle East, and South America are price-sensitive. Sourcing focus varies by region:
- Physical electronics malls from Thailand buy in bulk, especially affordable phone cases and accessories. They sell directly to local customers and also wholesale to local phone repair vendors.
- India: Demand for audio devices is rising steadily.
Middle East: Buyers are snapping up smart home chips, driven by government-backed smart city projects.
International tourists
Often shop electronics as personal use items or souvenirs.
Backed by over 300,000 supporting factories across the دلتا نهر اللؤلؤة, Huaqiangbei’s strength goes far beyond low prices — it’s about the highly efficient and well-established supply chains.
Nowhere else in the world offers such a complete electronics ecosystem, from components to finished products, ready in any quantity, anytime. When a new iPhone launches, matching cases and magnetic chargers hit the shelves within days.
What to look out for when sourcing in SEG market?
Visit as many booths as possible, compare prices, check product appearance, and test performance, especially for tech-heavy items like chips or components.
For products and booths you’re satisfied with, take photos for easy follow-up. Also, don’t forget to check شهادات المنتج عندما importing electronics from China.
International buyers often hire a local translator to help navigate Huaqiangbei. Some use AI translation devices for communication.
It’s best to work with a professional sourcing agent if you’re:
sourcing many types of electronics or having little experience.
Experienced sourcing agent can guide you through the market, help negotiate pricing and product details, inspect quality, and handle shipping — all in one go. If anything goes wrong, they’re your go-to for solutions.
customizing electronics: logo/packaging, changing product colors, upgrading product functions.
Experienced sourcing agent helps you communicate your custom needs to the supplier, and handles the full process — from sampling to mass production, quality control, and final delivery.
نحن جينغسورسينغ, with 10+ years of experience in wholesale and custom sourcing of all kinds of consumer electronics. Feel free to الدردشة معنا-نود أن نساعدك.
