Today we’ve got 3 products that truly get their customers. Without fancy tech or big R&D budgets, some of them are white-label products. But they’ve sold millions. Let’s take a look at how they actually pulled it off.
#1 Bestseller Faithful Parents Couldn’t Resist
Faith-based products sell hard. And we’re not talking about some spin-off merch today. It’s the Bible, but in comic book form. The Action Bible sells for about $35. On TikTok shop alone, it sold over 20,000 copies, bringing in more than $700K GMV.
Their website leans into the full experience. You’ll find character cards like in a game, each tied to themes like faith, love, or courage. Click one and you get an immersive preview of visuals, music, and the story behind each character.
Two main growth drivers:
- UGC on TikTok: Parents and readers flipping through pages, sharing how this book helped their kids finally read the Bible. Some say it’s perfect for visual learners. Others even frame it as “a sign from God’s will” if you happen to scroll their video.
- Content recraeting: They chop up the comic artwork and repackage it into short videos for wide distribution.
But here’s what’s really impressive and the hardest part to copy: They understood their customer down to the core. Religious parents feel it’s important for their kids to read the Bible, but many kids can’t engage with traditional scripture. This comic version solves that perfectly. So yeah, selling to a trend is surface-level. What they did? That’s the deeper layer: solving a real pain point with something people actually needed.
The Bible is public domain, so there’s plenty of room for creative reinterpretation. One of our clients made prayer cards featuring biblical characters. The text came straight from scripture. All they had to design was art.
Basic Bath Mat? $5M Niche Hit
If the last example still felt like it had some barriers to entry, here’s a white-label product that can directly sourced on Alibaba. It’s fluffy chenille mats mostly used in bathrooms. But with Muddy Mat, the material was smartly repositioned to solve a muddy paw problem — targeting pet owners who want an easy, mess-free solution after their dogs come in from the yard. That’s the brilliance here: taking a basic item and repositioning it for a niche, highly relatable use case, without reinventing it.
The TikTok Shop GMV has an impressive $5+ million. Most of that came from affiliate creators. The commission rate is 50%, which is a high payout. Creators show regular mats covered in muddy paw prints, then compare them with Muddy Mat — no mess. No dog? No problem — people pour water or stomp muddy boots on it to prove the point. It’s exactly the kind of visual proof that drives impulse buys.
Their DTC website launched in 2024, and 89% of traffic is branded, showing the strength of their viral pull. Meta ads across Instagram and Facebook drive traffic to a clear, mobile-friendly landing page offering 21 colors and 15 sizes. The cart view even highlights customer reviews — small detail, but it reinforces product trust right at checkout.
After the hero product took off, the brand expanded using the same material logic: chenille dog beds (pitched for anxious dogs), chenille bed covers, chenille crate beds, and outdoor mesh mats designed for muddy situations. The product line now also includes pet shampoos, sprays, and other daily care items, all building on the same core insight.
The Notebook Turned Memories Into Sales
Our final product is a notebook that’s sold over 220,000 copies, but it’s not for the buyer to fill out. It’s designed to help families capture the past stories and memories. Prompts include things like: “Describe a Friday or Saturday night during high school.” There are versions for moms, dads, and grandparents. Really, it works for any customers who want to get closer to or better understand.
But interestingly, the dad version has hit the hardest. Maybe, traditionally, father-child communication has always been harder to start. Anyway, this journal gets positioned as the perfect Father’s Day or birthday gift on social media. And those unboxing moments where people tear up drive sales like crazy.
What makes this product so powerful is that it comes with built-in storytelling appeal. The idea of hearing a parent’s life in their own words is naturally engaging. People also share online how they regret not gifting this before a parent passed away or before dementia set in.
I Want to Hear Your Story was originally published by Jeffrey Mason as a copyrighted guided journal. But the core concept is fair game. It’s basically black-and-white printing with customizable inner pages and flexible cover design — low development cost, easy to position for gifts and holidays. We’ve already seen other custom versions pop up on the market and they’re selling decently too.
We also spotted similar ideas like Life Interview Card. One version only launched on Amazon last month and already has 40+ reviews with a 4.5-star rating. It shifts the use case to face-to-face connection: think dinner tables, quiet evenings, or special family gatherings.
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